The Flower Blog

Kelly Snyder

Graphic Designer & Social Media Marketing aficionado with broad experience in the field of design and art production management. Always on the lookout for a good challenge whether it be bringing an idea from a pencil drawing to a completed work of art or cultivating a company's persona on the digital highway.
Find me on:

Recent Posts

Small Business Saturday Specials!

Posted by Wed, Nov 27, 2013 @ 10:36 AM

describe the imageIn honor of Small Business Saturday this weekend we will be celebrating with some great specials and freebies as well, including the opportunity to get a free re-usable bag (quantities are limited, so be sure to stop by early on Saturday!).  I love reusable bags...perfect for groceries, toting books and activities for kids on road trips, carrying shoes on rainy days, disguising a recent purchase of chocolate...mmmm...anyway..you get the idea.

blackfriday

All Christmas 30% Off

Fall Product 40% Off

Everyday 40% Off

Candles 40% Off

Webkinz 40% Off

Don’t forget to ask about our Fresh Flower take out specials!

Sale Excludes: 

Any Fresh Flowers, Any Plants, Any Serviced Product Sale items cannot be delivered. Restrictions may apply.

All Sales Are Final. Sale Ends on Monday, December 2nd, 2013

Questions? Call 317.273.1100

Miss our sale? Print this coupon for 20% off in store for the entire month of December! 

Picture 4

Topics: small business saturday, black friday, holiday deals

Customer Service With A Smile: The Human Connection

Posted by Tue, Nov 26, 2013 @ 10:22 AM

kprofile_Badge-01-01"Beep beep beep, bomp bomp boop, beep bo bip BEEEP"

"Hello…Welcome to the automated customer service center. We will now give you 5 options to choose from to get to the next level of service, please select now…."

"BEEP"

 

"Thank you for choosing, now please state what service you need using 1 word clearly spoken"

"Representative"

"Sorry..I didn't get that. Please repeat"

"Service"

"That is not an option, Please try again"

"A live person"

"...Could you repeat please?"

"Operator"

"I'm sorry, if you would like to speak to a customer service representative, please press 0 now"

"THWOMP"….that was my head…on my desk.

There are usually 2 outcomes from a customer service experience such as this one. I rejoice in having the patience to survive the time-sucking gauntlet of robot-lady voices to the final goal of reaching a live person, OR, I'm mad as a hatter for having to explain my question once reaching a live person after selecting 20 options to get to the one who should KNOW why i am calling in the first place!    

SarahCustomerService

Technology is a wonderful thing which can streamline daily processes; it is also the root all of evil for people who just want to talk to somebody! Consider this interaction after picking up the phone and dialing another 10 numbers...

"Beep beep" "beep beep"

"Gillespie Florists this is Sarah, how may I help you?"

(oh you had me at hello, you're human right off the bat)

Speaking to someone directly makes things better immediately. You are not waiting 10 minutes to reach an individual, you pick up the phone and tadah! There they are!  Granted you might have to listen to some interlude music but you're 1 person from your destination instead of playing 20 questions with the robot lady.  I don't know about you but given the choice, I choose a human. Now why would this be important?  To me, that's part of great customer service, which is one of many advantages of working with small businesses and shopping local.  

DSC_5011

Customer service is important to the survival of small companies because lets face it, given the choice if you have a bad experience  with a company, do you want to return with your business? Give them your hard earned money to feel like another drop in the bucket, an expendable customer? Um...not me and hopefully not you either!   How does a business keep you coming back but through quality, price, and great customer service? I want to go where everyone knows my name (well...that's a long shot) but where I can walk in the door and am greeted with a friendly hello, perhaps see a friend, and start shopping, or getting seated for a meal. 

My little family doesn't do a great deal of shopping, however we do have 1 meal out a week on a Saturday or Sunday afternoon. There are about 6 restaurants on our rotation and they are all local, small restaurants.  Sure we will hit up a food chain once in a blue moon but the majority of the time, I like the little places for a number of reasons.

1. Great food 

2. Good price for the great food

3. Longest wait time is usually 10 minutes ( in kid time, that's 2 hours)

4. Friendly staff   

5. Great service

We have been going to these restaurants for years.  I love the fact we can go in and see familiar faces. We can sit down and the guy who preps the table and pours the water automatically gives us an empty styrofoam cup for our youngest because he remembers our routine. Another favorite place, we don't need to say "booth seating with a high chair please". We walk in the door, they smile and wave us on back with a high chair in tow. It's the little things which make a big difference. Scratch that, it's the PEOPLE who make the difference, and they are the reason why we return to those places and spend the time and money that we do there.  

IMG_20140414_100607

Something to think about as Small Business Saturday approaches towards the end of November every year. What stands out in your shopping experience?  Is the the percentage off price tag or the person making friendly small talk as your purchases are rang up.  The waiter who smiles and asks a follow up question to your 6 year old when he blurts out what he learned about pilgrims yesterday?

Or maybe you just happen to visit your local florist, perhaps Gillespie Florists, having no clue what you need but by golly, you have GOT to get something for your mothers holiday dinner tomorrow.  

Walk in the door and be greeted with a smile and friendly staff looking forward to helping you out, or pick up the phone and chat with someone who can help find the perfect bouquet. Little things make a big difference. And a little less time conversing with robot-lady doesn't hurt either.  

Click here or come on by our location off 10th & Raceway to see what we have to offer in celebration of Small Business Saturday! We are proud and ready to serve you!

Like what we do? Leave us a Review on one or more of these places below!

Review Us on Yelp!    Review Us on Wedding Wire    Review Us on Google






Topics: Shopping local, customer service, small business, local florist, great customer service, informational

Flowers, Weddings, and Fonts Galore!

Posted by Tue, Nov 19, 2013 @ 11:00 AM

Kelly Gillespie Snyder

I love fonts! Lots and lots of fonts! Big fonts, little fonts, decorative font, distressed fonts, gothic ones, basic ones, script! name the category and I am betting I will love at least 100 sets of these fabulous characters in it!  Whew! That is a lot of excitement for something we see on daily basis isn't it?


helvetfutura fontsflowers

 

What is the big fuss about fonts anyway? As a graphic designer, they serve an important role in my work. My job is to express information, ideas, and feelings through images, color, and font. Many times the information must be conveyed without using image at all. What do we have left but color and font? Sometimes not even full color but just black and white! Sounds a little boring, doesn't it? Not so long ago designers had a limited supply of fonts; we appreciated the subtle differences between Helvetica and Futura, Garamond and Goudy, but now? The world is our oyster! Thanks to font creation software and imaginative artists we have categories upon categories of fonts to meander through to find the perfect match for what we are thinking….

I know what you are thinking right now..."How does this relate to flowers?!"

Flowers aren't so different...there are millions of specimens; all having unique characteristics, some subtle, some obvious, all having the ability to express ideas, convey messages and feelings whether it be through a single stem of daisy poms or an entire spring bouquet.

One of my favorite examples of expression through flowers and fonts is how we bring them together for weddings through a theme.  You know when you have your theme; it may be colors, a favorite style or era, the newest trend, or maybe something of your own creation!

Again, endless possibilities!

Elegant Roses Bridal Fonts

Think about when you picked out or commissioned a designer to do your wedding invitations. Was there a certain font in the collection that stood out?

Where you thought "this is me! Oh this fits us! Just what I was looking for!"

It's so exciting when you find something which can express your ideas without having to say much, if anything at all. Again, flowers have the same capacity. A rose, for example. When I see a Vendela Rose, the word elegant comes to mind.

 

 

 

 


bold fontsflowers

 

Take a rose of a different color, such as red, add a few orange stargazer lillies, a few stalks of purple status, and the once "elegant" rose is now part of a brilliant and bold bouquet!

 

 

 

 

 


whimsical fontsflowersOr consider yet another one, a few white roses mixed with some eucalyptus,  delphinium, cornflower, kale, thistle eryngium, tree fern and voila!. A soft whimsical bouquet to compliment a light and airy wedding dress for a summer wedding outdoors.

Isn't it amazing how a single rose can transform into an entire theme? Just like font lettering. One style of letter by itself can speak to you. Put together a meaningful word with these letters and there it is, your theme is created, your idea in motion. Now off to your local florist to find which flowers express the same message for the world to see what you're feeling on such a special day.


With the right floral combination, color, and creativity you can have your wedding theme pulled together as boldly, elegantly, whimsically, beautifully as you have always imagined! Not sure where to begin? Have an idea or certain theme in mind but not sure what direction to go next? Check out our wedding link to get your creative ideas flowing. The fine staff of Gillespie Florists will be delighted to help you out with your wedding plans. Good luck and happy matching!

Contact our Wedding Specialist!

Shop Wedding Flowers!




Topics: Wedding flowers, Videos, Wedding trends, informational