I love fonts! Lots and lots of fonts! Big fonts, little fonts, decorative font, distressed fonts, gothic ones, basic ones, script! name the category and I am betting I will love at least 100 sets of these fabulous characters in it! Whew! That is a lot of excitement for something we see on daily basis isn't it?
What is the big fuss about fonts anyway? As a graphic designer, they serve an important role in my work. My job is to express information, ideas, and feelings through images, color, and font. Many times the information must be conveyed without using image at all. What do we have left but color and font? Sometimes not even full color but just black and white! Sounds a little boring, doesn't it? Not so long ago designers had a limited supply of fonts; we appreciated the subtle differences between Helvetica and Futura, Garamond and Goudy, but now? The world is our oyster! Thanks to font creation software and imaginative artists we have categories upon categories of fonts to meander through to find the perfect match for what we are thinking….
I know what you are thinking right now..."How does this relate to flowers?!"
Flowers aren't so different...there are millions of specimens; all having unique characteristics, some subtle, some obvious, all having the ability to express ideas, convey messages and feelings whether it be through a single stem of daisy poms or an entire spring bouquet.
One of my favorite examples of expression through flowers and fonts is how we bring them together for weddings through a theme. You know when you have your theme; it may be colors, a favorite style or era, the newest trend, or maybe something of your own creation!
Again, endless possibilities!
Think about when you picked out or commissioned a designer to do your wedding invitations. Was there a certain font in the collection that stood out?
Where you thought "this is me! Oh this fits us! Just what I was looking for!"
It's so exciting when you find something which can express your ideas without having to say much, if anything at all. Again, flowers have the same capacity. A rose, for example. When I see a Vendela Rose, the word elegant comes to mind.
Take a rose of a different color, such as red, add a few orange stargazer lillies, a few stalks of purple status, and the once "elegant" rose is now part of a brilliant and bold bouquet!
Or consider yet another one, a few white roses mixed with some eucalyptus, delphinium, cornflower, kale, thistle eryngium, tree fern and voila!. A soft whimsical bouquet to compliment a light and airy wedding dress for a summer wedding outdoors.
Isn't it amazing how a single rose can transform into an entire theme? Just like font lettering. One style of letter by itself can speak to you. Put together a meaningful word with these letters and there it is, your theme is created, your idea in motion. Now off to your local florist to find which flowers express the same message for the world to see what you're feeling on such a special day.
With the right floral combination, color, and creativity you can have your wedding theme pulled together as boldly, elegantly, whimsically, beautifully as you have always imagined! Not sure where to begin? Have an idea or certain theme in mind but not sure what direction to go next? Check out our wedding link to get your creative ideas flowing. The fine staff of Gillespie Florists will be delighted to help you out with your wedding plans. Good luck and happy matching!
