The Flower Blog

Create Your Dream Prom Contest!

Posted by Thu, Mar 01, 2012 @ 11:00 AM

Della Gillespie MendenhallGillespie Florists- Create Your Dream Prom Contest!Pandora Dream Prom set

Create a “set” with Polyvore inspired by things you want for your dream Prom Night for a chance to win a $25.00 gift card to Gillespie Florists!

Polyvore is a great site where you can create a collage of things you like online. It is a great way to compare different ensembles that you might want to wear for Prom, Weddings or other events in your life. If you haven’t used Polyvore yet, Check out our blog post “5 Easy Steps to Polyvore” to learn more about it! There are also a few great examples for the contest there too!

Contest Guidelines:
  • Create a “set” on Polyvore using at least one of Gillespie Florists Corsages or Boutonnieres.  CLICK HERE to see those products.
  • “Like” Us on Facebook.
  • Post the “set” on the Wall of our Facebook Place page by April 12th. Copy and paste a link to your “set” on our Wall.
  • We will announce the Winner and 3 runner ups April 13th!
  • You can enter as many “sets” as you like but will be eligible for only one prize. Make sure to share your Dream Prom sets with your friends on Facebook and see which is their favorite!
Mango Dreams Prom SetWhat do you get if you win?

The Winner will get a $25.00 gift card that you can use for your dream Prom Flowers or any other purchase at Gillespie Florists!
The 3 Runner Ups will get $10.00 gift cards to Gillespie Florists!
And don’t forget, Bragging Rights!

Contest Ends April 12th 2012. Winners will be announced on Facebook April 13th!

Here’s a Link to our Facebook Page:
http://www.facebook.com/pages/Gillespie-Florists/196410082316

Here’s a Link to our Polyvore page where you can find more Prom Night sets!
http://www.gillespie-florists.polyvore.com/


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Topics: Seasonal, Prom flowers, informational

5 Easy Steps to Polyvore!

Posted by Fri, Feb 24, 2012 @ 04:44 PM

Della Gillespie MendenhallI am on the web all the time and have a number of sites and blogs I watch for new ideas and trends. One of which is Promflowers.blogspot.com. Recently they had a post about Pinterest and Polyvore. Though I like Pinterest, I really love, love, love Polyvore! If you are planning for your prom, THIS is the site to check out! You can find everything you need for Prom night and share it in one picture with your friends on any social network site! If you don’t know what you want to wear for Prom, Polyvore makes it easy to make several “sets” of options in different color schemes and styles which you can share with friends and ask their opinions.SoHo Prom look with flowers

How does Polyvore work? Here’s the 5 step process.

1. Create an Account. If you are already on Facebook, this will be really easy because Polyvore will let you sign up with Facebook. If not, it only takes a few minutes to create a new log-in.

2. Install Polyvore Clipper. Don’t worry, it’s easy! Go to This Page and click and drag the words “Clip to Polyvore” to your Bookmarks toolbar. There is even an instructional video on the page to help you get set up!

3. Import products that you like. For instance find a Prom dress online that you would like to create an entire look with. When you find your dress, click on the “Clip to Ployvore” bookmark and a small box will come up asking you to click on the image you would like to save. Click on the image and it will show up in the small box, ask you to select a price, tag it (i.e. dress) and check or un-check a box to quick share with friends! Click on the Save button and the box will let you know if that item was imported successfully.

My Prom Look with flowers corsage4. Create a Set. From the box you imported your first picture from, you are given the choice to continue “Clipping” or to “Create a Set”. Click on “Create a Set” and a new window opens to the Polyvore site in the Editor window. This is where you will see your newly imported picture and then there is a toolbar to the right where you can browse thousands of items other users have added to add to your set. If you are doing your own prom look, I would suggest searching for your shoes, necklace, earrings, corsage, dress, etc. If you don’t find what you are looking for on the Polyvore site, just get on the web, find it and import it. Just follow steps 3 & 4.

5. Share! Make sure that you have your favorite social networking site(s) connected so that Polyvore can automatically share with your friends. You may still want to share your sets directly on your best friend’s page so you can ask for their opinion! If you are on Pinterest, Make sure to “Pin” your set on your Prom ideas board!


Ready to start your new prom look? Start here in our Prom Night section!

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Topics: informational, trends

Don't Make Valentine's Day a Labor of Love.

Posted by Tue, Jan 24, 2012 @ 10:39 AM

Pat Gillespieinside drop ship flower boxIn February of 2011, I was listening to the radio a couple of days before Valentine Day and heard the advertisement of an online floral company. The commercial was encouraging consumers "not to wait in long lines and pay the high prices at a traditional florist, go to their website or call toll free and send two dozen roses for just $39.99 and they'll include a free vase and chocolates too!" I thought to myself, "sure, a cheap plastic vase, a tiny box of chocolates and short roses delivered in a box, without hydration or conditioning, shipped directly to the recipient’s home or office, turning a gift of love, into a gift of labor and disappointment!” In the end, the consumer will have spent at least $60.00 (which includes the $20 shipping fee) for sub-standard product and possibly have a negative impression of giving flowers as a gift in the future.

Valentine Red Dozen rosesWhat online flower companies want the consumers to forget is that local florists are as close as your telephone or internet connection. The cost might be a little higher, but the consumer is supporting the local economy and being provided a superior product and service. When customers walk into our store, call or visit our website, they will see our products and interact with our staff. Our friendly staff takes the time to help select the perfect gift to express the emotion of the occasion. Our designer then transforms flowers into an expression of love and splendor to ensure wonderful memories for years to come. Our delivery driver transports the gift to a home or office to create delight and excitement for all to see.

Visit gillespieflorists.com, stop by our Indianapolis location or call 273-1100. Don't live in the Indianapolis area but don't know how to find a real local florist? Click Here to read a past blog with step by step directions!

Ready to buy Valentine's Day Flowers? Click Below!

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Topics: informational

I Love Being a Local Florist!

Posted by Thu, Jan 12, 2012 @ 01:13 PM

Della Gillespie MendenhallI love being a local florist! Everyday I come into work, I never know what to expect! Yesterday I got to enjoy the unusually warm weather and go out on delivery. Today I was designing sample bouquets for a Super Bowl party. Tomorrow, who knows? But everyday I get to help customers.Della Gillespie Mendenhall

Gillespie Florists’ slogan is “Flowers for Life” and I take that to heart. Everyday I am helping customers with the highlights of their lives. I have laughed until I cried helping a wife with an over the hill party for her husband! I have handed tissues to a wife who just lost her husband then, grabbed one for myself. I’ve helped brides plan the most perfect and important day of her life, getting married and I’ve helped brides make a justice of the peace wedding just a little more special!

One of my most favorite customers is the young teenager coming in to buy flowers for a first date! This demonstrates that chivalry is indeed alive and thriving. It is encouraging to witness this in young adults. The customer will come in and just ask for a red rose. Usually he seems nervous, avoids eye contact and doesn’t sound too sure about his request. This is when I ask him if he would rather do a different color and he will say he doesn’t know and I will ask him if he wants to check out all the roses in our walk in cooler. Reluctantly he agrees to come back and have a look.
Single Red Rose

When we get to the cooler, I make sure to point out other flowers to him such as Star Gazer lilies, Gerbera daisies, alstroemeria lilies and other flowers. Many times the customer will recognize a flower she likes and get one of those instead but if not then I show him the roses and all the colors we have in stock. I’ll go over different meanings of roses if he wants to know or help him pick a color by asking questions like “What is her favorite color?” or “What color does she mostly wear?”

After getting him his flowers, I introduce him to the Sunshine Club to insure he’ll be back to get flowers on his next date! (If you are unfamiliar with the Sunshine Club, CLICK HERE.) I will see this customer come back, even if his date didn’t go well. There is always the next girl or Prom!

I have customers who tell me weekly that they got their Prom flowers here or they came here every Mother’s Day with their Dad and they will always remember to come back to their local florist!

Now I just wonder what I will be up to tomorrow? Taking pictures of Valentine’s Day Specials, designing a last minute wedding, making a wrist corsage with silk roses to ship to California?
Always making Flowers for Life.

Topics: informational

Don’t Call Your Local Florist!

Posted by Thu, Dec 22, 2011 @ 03:40 PM

Della Gillespie MendenhallJoys of ChristmasIt’s Christmas Eve and you just remembered you forgot to get a gift for your favorite Uncle Joe and it’s too late to have something shipped. You call your local florist who is crazy busy with Christmas orders for all the other customers who forgot someone and need a last minute delivery.  As soon as your florist hears that you want to send flowers out of state, they tell you “Sorry, we won’t be able to find anyone to fill your order.” Then promptly get off the phone, leaving you to wonder what to do.

As a proud member of the Teleflora network, I can tell you most of the year we have no problem sending orders all over the country, even the world! But a few days out of the year, it can be very difficult.  On Christmas Eve, Valentines Day, Mother’s Day and July 4th, we find that to be true. Here at Gillespie’s we will take your order at no obligation to you and attempt to get your order filled. If we cannot find someone to fill your order then we will cancel the order and call to let you know.

Most florists want to make sure their customers are taken care of first then accept orders from other florists. So, if you find that your local florist can not send flowers out of town for you, call the out of state florist directly! You can do this in 5 easy steps.

 

  1. Get access to the Internet and do a Google search. In the search field enter the word “florist” and the zip code your recipient lives in. 
  2. Make sure to skip over the advertisements. Usually shaded in light pink or yellow. Then pick out a listing and click to go to the website.Local florist 46234
  3. Once you are at the website, check out a few things to make sure they are a Real Florist. Click on the “About Us” page and see if there are any pictures of the shop or personal videos. On the same page check the address and phone number to make sure they are actually located near the area you want to send to. If those check out, you’ve got a local florist!
  4. Now, check out the selection of flowers on the website. Find at least two bouquets you like. It’s always best two have a backup in case the florist is out of a certain product.
  5. Call the florist. Place the order. Some florists restrict their website during a busy holiday like Christmas Eve to not except orders. But if you call, they are more likely to accept the order. Also, you will be able to discuss what product they will be sending and making sure on when your delivery will be made.  Make sure when you call to mention you are sending to your Uncle, wife, ect. This clears up for the florist that you are NOT another florist but a Real customer!

Is it Christmas Eve and you need flowers delivered in Indianapolis? Click Below!

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Topics: Holidays, informational

Do It Yourself Christmas Centerpiece

Posted by Tue, Dec 13, 2011 @ 05:35 PM

Della Gillespie MendenhallDo it yourself centerpieceWant a gorgeous Christmas centerpiece this year for your Christmas party but think you cannot afford one? What if I tell you that you can have one for as little as $9.95? If you are a “Do it Yourself” type of person, then you will love this!

For $9.95, we will provide you with kit filled with a tapered candle, design bowl, floral foam and assorted evergreens! You can take this kit home to make on your own or make in the store and our expert designers can give you tips along the way!

Want to add a little color to your bouquet? We suggest adding two red carnations, a stem of white snowflake daisies and two pinecones! Each is just a $1.00 so your additional cost is only $5.00 for a total cost of $14.95!  A centerpiece designed by one of our expert designers like this one would be $29.95! You save 50% by going DIY!

Christmas Centerpiece do it yourselfThis is also a great gift idea that won’t break the bank! Evergreens can last up to a month so this is a long lasting gift too! To make your gift even more special, go through our wide selection of keepsake containers here in the store to design your centerpiece in and your loved one can enjoy it year after year!

Ready to get started? Stop in at 10th & Raceway!

Have any questions? Click below to ask!

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Don’t have time to make your own centerpiece? Our expert designers will be happy to do it for you! Click below to start shopping!

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Topics: Holidays, informational

Convenience Comes at a Cost

Posted by Thu, Dec 01, 2011 @ 10:40 AM

Patrick GillespieYou are on a Funeral Home or Newspaper website reading the obituaries.  You notice a tab that reads: Send Flowers, Send flowers from a local florist or similar wording.  Click, and within seconds, you are looking at an online catalog of beautiful floral tributes.

Now might be the time to stop and consider the price of convenience. Angel of the Garden with flowers

On those sites, there is most likely a third party involved who created and maintains that site on behalf of the funeral home.  Generally, the funeral home will recommend one or two florists to the web developer.  The florists enter into a contract with the third party and agree to pay a commission on the sales made on the website.  The florist will receive payment of about 70% of the dollar amount you paid.  To compensate for that 30% commission the florist will generally price the product offered on these websites about 30% more then what the same product would cost on the florists’ own website or physically at their own store.

A few months ago, a funeral director told me about an article in an industry magazine announcing that FTD and Batesville Casket Company were partnering to provide a website to assist funeral homes in selling flowers to their clients.  Recently, 1-800-Flowers and Tributes.com also created an E-Commerce Program for Funeral Homes.

Casket Spray with pillar candlesThere are countless other commission based relationships that some funeral homes and florists have maintained throughout the decades. 

Please consider that a $500.00 floral purchase as part of a funeral package offered by the funeral home or from a website linked to their website, could cost you up to $150.00 more than shopping directly with a local florist.  The money you could have saved buying from a traditional florist could have purchased another large tribute for the service!

Gillespie Florists works closely with funeral homes to provide superior products and services, but not on a commission basis.  In the present business climate, I predict that margins could shrink even more dramatically. I understand the need for funeral homes and other businesses to consider new income streams.

While there is nothing wrong with industries having partnerships with other industries, or businesses with other businesses to create efficiencies, income streams and conveniences, I feel that in these times especially, a penny saved is a penny earned.  It pays to go directly to the source.

Shop with Your Real Local Florist, Gillespie Florist!

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Topics: informational

The Sunshine Club!

Posted by Wed, Nov 23, 2011 @ 04:42 PM

Della Gillespie Mendenhall
I was assisting a good customerSunshine Club Card yesterday and she asked about the stack of Sunshine cards we have on our counter.  I was surprised she didn’t know about it and thought,  “Who else doesn’t know?” Do you know what a Sunshine Card is? Well, Don’t worry! I’m here to tell you!
 We have had a Sunshine Card since 1975! Pat Gillespie noticed a lot of flower shops had a “Friday Special” every week to encourage customers to come in but he wanted to offer a special everyday. He decided to create the Sunshine bouquet and the Sunshine card. 
Bucket of Sunshine BouquetsA Sunshine card is a rewards card customers use to earn free flowers! After a customer makes six purchases they earn a free Sunshine bouquet!  You can also buy six Sunshines in one visit and get one free!
The Sunshine bouquet, specially priced at $3.95,  would cost $4.75 if purchased a la carte!  The Sunshine bouquet consists of two carnations, one stem of daisies, a piece of accent flower and a stem of leather fern. 
You don’t have to be in the store for every purchase. Some customers will call in an order and just write down the order number on the card so we can look it up later!

Start shopping now by clicking below!
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Topics: informational

"The Art of the Holidays" Design Show at Vans!

Posted by Tue, Nov 08, 2011 @ 12:00 AM

Della Gillespie-MendenhallUnique Fall Bouquet

Every year Van’s has a Holiday Design show and everyone at Gillespie Florists loves to go to these shows! Van’s partners up with the Teleflora Indiana Unit to bring a great designer to the show to give us new ideas for the upcoming holiday season! This year we had Bert Ford AIFD, PFCI from Ford FlowerCompany in Salem, NH.

Thanksgiving Centerpiece IdeasBert was a great teacher! He covered a range of topics like the basics of running a flower shop, how to price your flowers, new trends in the coming Holiday season and of course new design ideas! Though we at Gillespie’s are seasoned employees, we enjoyed getting a refresher course on some things and also learning totally new things! Holiday Design class

While Bert was fielding our many questions he was also showing us dozens of bouquets he and his staff designed! He showed us great bouquets for Christmas
parties, Christmas and fall wreaths for your door, Thanksgiving centerpieces and decorations for your home!

Everyone at Gillespie Florists understands that new fresh ideas help to create great designs for our Custom Products. That is why Gillespie Florists pay to send everyone on staff to continuing education classes when possible! Now, we will take these great ideas and put them into action! Watch our website for the most unique Holiday designs on the web!

christmas party idea

              

Want to see what we’ve got so far?

Click below to view our Gillespie Florists Custom Products!

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Topics: Holidays, Seasonal, informational

Top 5 Colors for Fall 2011

Posted by Thu, Oct 20, 2011 @ 11:05 AM

Della Gillespie MendenhallTop 5 Colors for Fall

I asked Gillespie staff members and customers what colors come to mind when they think of fall flowers.Here are the top 5 answers I received; you may be surprised by some of the colorsFall Flowers with Purple accent

5. Purple

Purple is a color that some people find surprising for fall flowers. I think it is a great accent color and can brighten up an otherwise dark bouquet.  It is easy to see how purple can work in a fall color scheme when looking at this picture.  Be careful when using purple in your fall bouquet. You want to make sure you are using a deep purple, if you use a lighter shade it will look out of place.

Burgundy Flower Indianapolis4. Burgundy

Burgundy is a rich color that will bring depth to your bouquet! Burgundy mums are a favorite among customers! Burgundy flowers pair up nicely with orange and rust flowers.  Cattails would go great with this combination of flowers, the chocolate colored spikes of the cattail will anchor the burgundy within the bouquet and the cattail’s golden Sunflower Indianapolisunique texture will give added interest.

3. Golden Yellow

Golden Yellow flowers are a must in almost any fall bouquet!  Golden Yellow will not only brighten up the bouquet but also helps the other flowers pop! For instance, if you had Burgundy and rust flowers in a vase; it would be pretty but very dark and you may lose some of the definition of the individual blooms. If you add Golden Yellow flowers to the vase in between the other flowers, you will define the individual blooms and get more enjoyment out of the bouquet.

Orange Lily Indianapolis

2. Orange

 

Think about when you go out shopping, what do you see this time of year almost everywhere?  Pumpkins! When we design our bouquets we make sure to add orange to our arrangements. We want to match the pumpkin orange color toOrange Leaves Indianapolis incorporate the pillar of the fall season! The pumpkin! Sometimes we even design a bouquet in a ceramic pumpkin! The reason why orange is close to the top of our top 5 is because it is so versatile.  You can match up orange flowers with red, purple yellow and rust flowers or for a darker look; Burgundy, yellow and rust flowers. Orange is neutral color when you are dealing with fall so, it can go with just about any fall flower!

Drum Roll Please….

1. Rust

Rust Buttons Indianapolis

Now for me Rust can come in many shapes and sizes. Well, actually many different shades! Rust is an earthy color that can have hints of orange in it but also touches of brown and bronze. Rust is the true natural color of fall! Look around you and you will see it in the mums in people’s front yards, the falling leaves of the trees and in the décor of the stores you shop in. Almost everyone I asked about fall colors, the first color out of their mouths was: Rust.  You can see with the different pictures I haveleonidas roses Avon, IN provided that Rust does have different shades to it. So, when dealing with its darkest version, make sure to pair it up with burgundy and a golden yellow for contrast. If you are working with a lighter shade of Rust, you can pair it with orange, yellow and red.

So what are your Top 5 Fall colors? Stop in the store and go through our walk in cooler and pick out your favorite fall colors and see how they go together! If you are not sure about what you picked out, our helpful staff will be glad to show you the ins and outs of the perfect color combination! Then see if you have an old watering can or pitcher at home you can put these great flowers into! You don’t have to use a plain old vase, look around your house and see what you can find!

Don’t have time to stop by? Check out our great selection of Fall flowers on our website! Click below!

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Topics: Seasonal, informational