The Flower Blog

Why Roses Cost More When Love Is in the Air - Valentine's Day 2026

Posted by Sat, Feb 07, 2026 @ 12:15 PM

KSBADGE_25-02Valentine's Day is fast approaching, and we are diligently preparing our shop with exquisite arrangements and charming bouquets for you to select from! Among all the lovely flowers, the rose stands out as the top choice. Celebrated as the beloved flower of Venus, the goddess of Love, roses are in high demand worldwide.

 

Yet, this surge in popularity prompts the question - why are roses so costly at this time of year? It's an intriguing question, and we have the answer ready for you!

 

Click the video to uncover the behind-the-scenes secrets of product pricing and how it impacts both our business and our valued customers.

 

One of the primary reasons roses are so pricey around Valentine's Day is their lengthy growth cycle. It takes a full sixty days for a rose bush to yield a mature bloom. To satisfy the high demand for Valentine's Day, growers face a tough choice in December—they must reduce the production of their current rose crop by harvesting them prematurely. This means they have to forgo a potentially good crop to make space for the roses needed for Valentine's Day. It's a risky decision, especially given the unpredictable nature of adverse weather conditions.

Moreover, growers encounter challenges because roses are perishable and space is limited. They can't store roses for long as they would wilt and become unsellable. Additionally, the increased cost of heating during winter and reduced daylight hours also drive up the price of roses. Ultimately, the grower determines the price of roses, which is elevated due to the crop reduction in December. This extra cost is then passed along each level of the market—from the grower to the wholesaler, to the florist, and finally to the customer.

Another element affecting the price of roses is transportation. Many roses are brought in from places like Ecuador, Colombia, and even from within the United States, such as California. As the demand for roses rises, so does the requirement for cargo space. This results in more vehicles on the roads and in the skies to deliver these sought-after flowers. The costs keep piling up—from reducing crops to meet Valentine's Day demand, to increasing the number of vehicles, and spending more on fuel.

It's not just Valentine's Day that drives up the demand for roses early in the year. Events like the Rose Bowl in Pasadena, California, and the Tournament of Roses parade also require an enormous quantity of roses. The average float in the Rose Parade uses about 160,000 flowers, underscoring the widespread appeal of roses.

Now that you're aware of the reasons behind the steep price of roses, you might be questioning whether to purchase them this year. At Gillespie's, we recognize the cost concerns and provide a range of alternatives to roses. Stargazer lilies, gerbera daisies, carnations, alstroemeria lilies, hydrangeas—the choices are plentiful! Our design team has crafted beautiful bouquets for Valentine's Day that will delight your loved one, with or without roses. Click below to explore our Valentine's Day specials this year!

 

Valentine's Day Flowers

 



Avoid the hassle of traffic and last-minute shopping. This Valentine's Day, express your affection effortlessly with our convenient delivery service. We'll personally deliver a stunning bouquet (and perhaps a delightful treat!) right to your loved one's doorstep, sure to bring a smile.

Click here to discover our Valentine's Day delivery schedule

Still Have Questions? We’re Happy to Help 🌸

Our friendly customer service team is here for you.

📞 Call: 317.273.1100
🏬 Visit: 9255 W 10th St, Indianapolis, IN 46234


Valentine’s Day is all about celebrating love—so relax, order early, and let us take care of the rest.

Extended Store Hours:
Thursday, February 12: 8am–8pm

Friday, February 13: 8am–8pm
Saturday, February 14: 8am–8pm

P.S. Don’t forget our FLEX DELIVERY option—it’s a sweet deal for both your Valentine and your wallet.


P.S.S. SPECIAL DELIVERY HACK!
Want to save on delivery? Call us directly or stop by the shop to take advantage of reduced Valentine’s Week delivery pricing:

  • Sunday–Tuesday (2/8–2/10): $12.99
  • Wednesday–Thursday (2/11–2/12): $14.99
  • Friday & Saturday (2/13–2/14): $19.99

Planning ahead = more savings (and more love delivered 💖).

Happy Valentine’s Day! 💕



 

Topics: roses, Valentines Day Roses, Valentine's Day flowers

Flowers in the Sound of Music

Posted by Wed, Sep 03, 2014 @ 07:11 AM

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Oh yes, my friends you guessed it! You know where this gal is going today. Outdoors to spin around Julie Andrews style whilst belting out how the hills are alive with the sound of music; completely ignorant of the fact I'll be soon meeting my captain so we can sing Edelweiss and climb every mountain together.

 

describe the imageIf that was indeed your guess, it's a fantastic idea but I don't have any Sound of Music outfits on hand so we'll have to settle for a magnificent monologue of a few of my favorite things: flowers, music, and more flowers.  Hard rock, easy listening, broadway, instrumental; just about any genre you're into there is certain to be a floral title. Take "Edelweiss"  from Sound of Music, for example. How often have I heard this song but haven't "listened" to the lyrics or get a good visual on the flower. Symbolizing nobility and courage; this small and white sponge-looking bloom is the national flower of Austria. After researching a bit and listening to the song again, I find the already lovely and graceful music has taken on new meaning and beauty. Interesting how a little knowledge can transform a song.

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Another popular song with a floral title comes to mind is Tiny Tim's rendition of "Tiptoe thru the Tulips with Me". Although released before I was born; the charming lyrics surrounded by a trilling voice and friendly ukelele accompanies my thoughts whenever I think of the bright and cheerful symbol of perfect love, the tulip. The original version of the song by Nick Lucas isn't as familiar but just as delightful to hear! Have you noticed how a flower's meaning emerge through the music? Thanks to Nick and Tiny Tim's interpretation of the tulip, I cannot think of a better way to musically describe these sweet and simple blooms.

 

buttercupThere are so many songs to choose from and most flowers are represented in music but I must tack on "My Little Buttercup" from The Three Amigos because:

1. It's a favorite childhood movie of mine.

2. It has esteemed members of SNL in it.

3. It's entertaining as all get out!

Representing cheerfulness and charm, these golden yellow cup-shaped blooms spread lavishly and also symbolize richness. Again, the flower's meaning is conveyed perfectly through the music! 

 

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What list of songs with flowers in the title would be complete without one of the most popular blooms of them all? You know where I'm going with this, yes? "Everything's Coming up Roses" at the top of this list and it would be grand to receive a "Kiss from a Rose" but watch out because "Every Rose has its Thorn" , Yet we still pay "Tribute to a Rose" because "Love is a Rose" and don't forget the longstanding symbol for love, appreciation, devotion, remembrance, and friendship is "The Rose" 

I could go on like this for awhile but don't want to distract you from the rest of your day. These songs are just a very select few from lists of hundreds. There is even a link for music about flowers, trees, fruits, and vegetables on one list!  

A great way to express love is through the gift of music, like a mixed tape, cd, ipod, etc..but if you are short on time of sifting through thousands of songs about flowers, just stop on by or give us a call to send some while you are compiling music!  Vased or through an instrument, flowers have the ability to create lyrics for the message you want to send.

 

Browse our Feature Bouquets!

 

 

 

 

Topics: roses, informational, trends

Gillespie Florists - In Season Spring Wedding Flowers

Posted by Tue, Feb 22, 2011 @ 12:08 PM

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Spring is such a highly anticipated time of year that we thought it might be fun to highlight some of the fresh cut flowers that the season has to offer.  There are so many lovely blossoms to pick from in spring: daffodils, orchids, hyacinth and of course tulips to name a few. 

tulips3Tulips - Tulips are the obvious favorite for spring! They come in a myriad of colors: near black purple, blues, reds, pinks, yellows, orange and even white.
 

Orchids - Orchids are ideal cut flowers as they last for up to a week and hold their shape. Available naturally in whites, greens and purples you can also find white ones dyed in all colors such as vibrant blue.hyacinth2

Hyacinth - Hyacinths have a similar look to lilacs (bunches of tiny flowers in white or purple) but tend to last much longer when cut. These beauties are also highly fragrant.  A great in season spring flower option!

Iris - Lovely iris are wonderful cut flowers that can last several days.  They are affordable and come in many colors.

Daffodil - Warm and happy daffodils are also excellent cut spring wedding flowers and come in yellows and whites.

 

We hope that you find this information helpful as you choose flowers to accent your special day. Remember roses are always available (in pretty much all colors) and can be incorporated into your seasonal flower arrangements.

Do you have another spring flower that you plan to incorporate into your wedding?  We would love to hear about it.  Share a comment below.

Visit our website to learn more!

 

Find Out More about In Season Spring Wedding Flowers!

Contact Our wedding Specialist in Indianpolis IN

Topics: weddings, Seasonal, Gillespie Florists, orchids, tulips, hyacinth, roses, iris, daffodil, gillespie weddings, spring flowers, spring wedding, spring wedding flowers, spring seasonal