Valentine's Day is fast approaching, and we are diligently preparing our shop with exquisite arrangements and charming bouquets for you to select from! Among all the lovely flowers, the rose stands out as the top choice. Celebrated as the beloved flower of Venus, the goddess of Love, roses are in high demand worldwide. Yet, this surge in popularity prompts the question - why are roses so costly at this time of year? It's an intriguing question, and we have the answer ready for you!
Click the video to uncover the behind-the-scenes secrets of product pricing and how it impacts both our business and our valued customers.
Moreover, growers encounter challenges because roses are perishable and space is limited. They can't store roses for long as they would wilt and become unsellable. Additionally, the increased cost of heating during winter and reduced daylight hours also drive up the price of roses. Ultimately, the grower determines the price of roses, which is elevated due to the crop reduction in December. This extra cost is then passed along each level of the market—from the grower to the wholesaler, to the florist, and finally to the customer.
Another element affecting the price of roses is transportation. Many roses are brought in from places like Ecuador, Colombia, and even from within the United States, such as California. As the demand for roses rises, so does the requirement for cargo space. This results in more vehicles on the roads and in the skies to deliver these sought-after flowers. The costs keep piling up—from reducing crops to meet Valentine's Day demand, to increasing the number of vehicles, and spending more on fuel.
It's not just Valentine's Day that drives up the demand for roses early in the year. Events like the Rose Bowl in Pasadena, California, and the Tournament of Roses parade also require an enormous quantity of roses. The average float in the Rose Parade uses about 160,000 flowers, underscoring the widespread appeal of roses.
Now that you're aware of the reasons behind the steep price of roses, you might be questioning whether to purchase them this year. At Gillespie's, we recognize the cost concerns and provide a range of alternatives to roses. Stargazer lilies, gerbera daisies, carnations, alstroemeria lilies, hydrangeas—the choices are plentiful! Our design team has crafted beautiful bouquets for Valentine's Day that will delight your loved one, with or without roses. Click below to explore our Valentine's Day specials this year!
Avoid the hassle of traffic and last-minute shopping. This Valentine's Day, express your affection effortlessly with our convenient delivery service. We'll personally deliver a stunning bouquet (and perhaps a delightful treat!) right to your loved one's doorstep, sure to bring a smile.
Click here to discover our Valentine's Day delivery schedule!
During a time of recommended Social Distancing, your Gillespie Florists family wants you to know that we’re still here for you, when you need us. Our commitment to our community remains unwavering. We proudly serve our neighbors, friends and family with the same values we’ve had for decades: the highest quality product and service in the Indianapolis area. With a permanent staff of 27 people and 3 furry friends (Evie, Pearl and Sawyer), we thank you for your business now and always.
