What is an Order Gatherer?
Order Gatherer. What is an Order Gatherer? In the Flower Business, it is a company that is largely in the business of advertising a Product and Service that it does not actually produce. This company is nothing more then a “middle man” that increases the cost to the consumer and reduces the level of efficiency, quality of service and therefore consumer satisfaction. It also reduces the customer base and profit of the Local Florist.
This company could likely have no Design or Delivery Staff, no Inventory of Fresh Flowers or Live Plants, no Vases, Baskets or Pottery, no Delivery Vans, just office space.
How Does this Effect Me?
This company might charge you, the consumer a fee of $10.95 or more, just to accept your order. That company then might use a Wire Service to forward the order to a real florist, with Design, Delivery, Sales and Processing Staff, with Inventory, Delivery Vans and Refrigeration and the Thousands of Dollars of investment and expenses that go with operating a flower shop, who will fill your order discounted by 27% or MORE, loosing money on each order that the florist is foolish enough to accept.
The Order gatherer on the other hand most likely collects a large Sending Rebate from the Wire Service plus a Large Percentage of the Price of the Product you purchased.
What can I do?
So take a minute next time you want to send flowers, if the flowers aren’t to be delivered in Marion or the 6 surrounding counties that we service, simply type: “florist, city, state or zip code” and you should see Real Florists with local addresses and unfortunately most likely, the order gatherers you want to avoid.
Want to learn more about order gatherers? Check out this article from our old blog! Click Here!
